Outing the culprits. Talk about laziness, bulk emailing all creatives you know to basically ‘free pitch’ for work. Without a proper brief or working in consultation, hell not even knowing the criteria they are going to select against, I would have as
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Original article is available on Desktop Magazines website. I recently came across a great reference to the book, The Win Without Pitching Manifesto and the bonus is, you can read it free online before buying yourself a copy. It is very inspiring,
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