Initially, I felt that I needed to refresh my knowledge of YouTube and other social media channels. It is well known the algorithms change and evolve, so I wanted to be on top of the latest iterations. I have certainly learned more
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As a youngster, I saw the dominance of music videos and the all powerful MTV make new bands into sensations. The internet has now brought us a totally different method of finding new bands rather than being fed the product that the record labels wanted us to see and purchase.
We can see through the thinly veiled marketing ploys and manufactured pop stars. We want more but we also want something different to what is being shoved into our ears
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